We designed the brand identity and website of this contemporary art workshop.
We built the entire identity guidelines: font, logotype, colors and how to use it in business cards, slides, charts or invoices. Hyperbleu is french for “hyper blue”. Therefore we defined the specific blue that would be present on every asset. Concerning the logotype, we wanted to reflect the creativity and craft of the company. It resulted in playing with the H, giving it a fun and yet organized structure.
